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DROP FOUR: REEBOK X VICTORIA BECKHAM COLLECTION

December 8, 2020
in Ad Campaigns, Alastair McKimm, Female Models, Mario Sorrenti, Reebok, Sportswear, Victoria Beckham, Womenswear
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REEBOK X VICTORIA BECKHAM
©REEBOK, Photography by Mario Sorrenti

Victoria Beckham and lifestyle brand Reebok presented their new sportswear collection Drop Four, that fuses fashion and function. The seasonless collection merges Beckham’s vision of style and brand’s technology and innovation, offering modern high-performance pieces, made from luxe fabrics.

REEBOK X VICTORIA BECKHAM
©REEBOK, Photography by Mario Sorrenti

Fashion photographer Mario Sorrenti captured Reebok x Victoria Beckham campaign featuring models Achenrin Madit and Elaine Palacio. In charge of styling was Alastair McKimm, with casting direction from Samuel Ellis Scheinman. Beauty is work of hair stylist Recine, makeup artist Aaron de Mey, and manicurist Honey.

Mario Sorrenti
©REEBOK, Photography by Mario Sorrenti

Reebok x Victoria Beckham is about clothes that make me feel confident, but that I don’t have to think too much about. I want true performance pieces for the gym, that have been thoughtfully and meticulously designed to be adaptable, and to move with me for all facets of my life. — Victoria Beckham, Creative Director

Mario Sorrenti
©REEBOK, Photography by Mario Sorrenti

“The Seamless Crop Top and Seamless Tight are personal favourites of Victoria’s thanks to their flattering shape and performance-level comfort; each garment is knitted in one piece to avoid any seams disrupting a workout. For Drop Four, the range has been pushed even further with new ribbing that evokes the trims on vintage pieces.

Mario Sorrenti
©REEBOK, Photography by Mario Sorrenti

Inspired by Victoria’s online community, the bestselling Japanese terrycloth Cowl-neck Jumper has returned and the Travel Hoodie and Tight has been updated with a more relaxed, loungewear feel to suit a wider range of lifestyles. An outdoor sports-inspired collection wouldn’t be complete without a puffer jacket, and the down-filled thermal Cropped Puffer, merino-blend Neck Warmer, Gloves and Beanie are perfect for taking your workout outdoors.” – from Reebok

Tags: ad campaignssportswearWomenswear
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