in Ad Campaigns, Female Models, Lily McMenamy, Male Models, Menswear, Spring Summer 2021 Campaigns, Womenswear

Effortless Elegance: AMI Paris Spring Summer 2021 Collection

Photographer Michael Bailey-Gates captured AMI’s SS21 campaign featuring Lily McMenamy

January 28, 2021, 10:30 am 1 Comment

Discover AMI Paris Spring Summer 2021 campaign lensed by fashion photographer Michael Bailey-Gates. The campaign reflects the setting of the brand’s show that took place on the riverbanks of the Seine in Paris, last October. The atmosphere is intimate and minimalist, with the set that is reminiscent of the universe of cinema, and the mood is modern and playful.

In charge of styling was Pau Avia, with creative direction from Julien Gallico Studio, set design by César Sebastien, and production by Amelie Rouyer. Beauty is work of Christian Eberhard. The face of womenswear campaign is Lily McMenamy.