Italian designer Giorgio Armani unveiled ARMANI PRIVÉ Spring Summer 2021 Haute Couture Collection, dedicated to the city of Milan. The collection was inspired by the designer’s journey, his sense of freedom, and his resistance to fleeting fashion trends. It explores the desire for perfection, with the aesthetics that appeal to younger generation. The collection was presented for the very first time at Palazzo Orsini, the heart of brand’s Milanese atelier.
Couture is rooted in fashion history. It represents the pinnacle of creativity and sartorial skill, but is a world available only to very few. Today, through the democracy of the Internet, we are able to offer a front row seat to everyone. – Giorgio Armani
“The unexpected glow of micro-crystals and sequins shines on the garments, revealing the expert craftsmanship and careful execution of the Atelier’s petites mains. This desire for perfection conveys the profound aesthetics and the magic of fashion in its highest expression to the younger generation.” – From Armani