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Contradictory Glamour: JIMMY CHOO Spring 2021 Collection

January 14, 2021
in Ad Campaigns, Jimmy Choo, Spring Summer 2021 Campaigns, Videos, Womenswear
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JIMMY CHOO
Courtesy of ©JIMMY CHOO

Fashion house Jimmy Choo presented their Spring 2021 womenswear collection, that celebrates the notion of contradictory glamour. The collection muse is fashion and music icon Grace Jones with her power and confidence, strength and creativity – she is a real face of contradictory glamour. The collection finds glamour in unexpected contradictions – natural materials mixed with techno fabrics, a vibrant clash of colours, pearls as decoration for daywear. The ‘90s Chic looks focus on sharpness and simplicity, with mid-height heels and flats expressing movement and energy, to capture spirit of the decade.

This is a collection born out of reflection that sums up what we do best honouring our DNA. It is Confident, Glamorous and Daring. I wanted to celebrate where we came from and to assert what we mean not to our woman but to our women. Just as there isn’t one type of Jimmy Choo woman, there isn’t one meaning to Jimmy Choo. We are about beautiful contradictions – a contradictory glamour. On the one hand we are about the slick, the streamlined, the silhouette and on the other we are about colour, gloss and sparkle, balancing timelessness with fashion. The constant thread remains confidence, strength and the desire to dare to stand out. That is the essence of Jimmy Choo. – Sandra Choi

JIMMY CHOO
Courtesy of ©JIMMY CHOO
JIMMY CHOO
Courtesy of ©JIMMY CHOO
JIMMY CHOO
Courtesy of ©JIMMY CHOO

“Sensuality contradicts the sharpness. Silhouettes stay razor-focussed, but materials are tactile, enriching, even playful. The new palette of neutrals continues to be explored, combining a lightness with rich surface texture, a reminder of craft and a note of high summer. The BRESLIN FLAT is a key style, combining raffia with pearl and silver studding across a webbing strap – tough but simultaneously precious. This dichotomy is transferred into another iteration on the VARENNE CLUTCH.

JIMMY CHOO
Courtesy of ©JIMMY CHOO
JIMMY CHOO
Courtesy of ©JIMMY CHOO
JIMMY CHOO
Courtesy of ©JIMMY CHOO

The emphasis is on shape and form – the architecture of the shoe precisely outlined. Clean, slick, polished and sculptural. Finished with embellishments – joyously, exuberantly, as always with Jimmy Choo. Crystals inlay a delicate ankle-strap, decorative but also part of the structure, a blend of form and function. The SAE is a contradiction in terms: a vibrant fuchsia satin sandal, gracefully curved and lassoed to the ankle with a crystal anklet, it leaps out from the palette of new Jimmy Choo neutrals – a wild card, like Grace Jones herself. It finds a counterpart with the BON BON executed in its most jewel – like incarnation, a preciousness, a precision, a purity, found in every facet.” – from Jimmy Choo.

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Tags: ad campaignsSS21VideosWomenswear
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