Fashion brand TATRAS enlists influencers and models Luka Sabbat and Raven Lyn to star in their latest Winter 2020.21 Chase the Light story captured in a remote location of Jackson hole, Wyoming. The campaign explores escape from the busy life, a weekend of simplicity, the influencers were sent to to try and live the quiet lifestyle – to slow down, and reconnect with themselves and the nature. For the campaign duo is unaffected by the cold – protected by brand’s luxurious winter collection.
Wyoming’s natural beauty of landscapes, wide open mountain valleys, it’s rustic and modern architecture embodies the essence of what TATRAS is. This season’s collection brings a sense of adventure and escapism.
It is nice to be able to separate yourself from the environment around you and put yourself somewhere new and see what comes out of it. I think freedom for me, is more freedom of expression. – Raven Lyn
“Luka is constantly filming, shooting and being asked to travel in and out of different cities around the world. He barely has a chance to sit still and appreciate what nature has to offer. We wanted to give Luka the opportunity to end this hectic year with a deep breath and a rejuvenating experience, which as his close friends we knew was much needed.
We also chose Raven due to her busy city to city schedule. Coming from a remote rural hometown in Michigan, we wanted to give her a chance to revisit the atmosphere she grew up in. A place that would help reset and center her. We felt she d be able to relay a powerful message being able to take in all that Jackson Hole had to offer.” – from TATRAS