Designer Yoon Ahn presented the first ever AMBUSH campaign featuring models Anok Yai and Malik Anderson lensed by fashion photographer Ethan James Green. In charge of styling was Carlos Nazario, with set design from Julia Wagner, and creative consultation by Gary Horton. Beauty is work of hair stylist Jawara, and makeup artist Susie Sobol. The Spring Summer 2021 campaign explores the idea of a comfort zone – is comfort a relaxed fit, or is it feeling empowered in one’s clothes?
“The opposing forces at play in the collection are brought to life through the set design, inspired by modern Japanese architecture in the style of the AMBUSH Workshop in Tokyo’s Shibuya. Breaking up these graphic lines, reflecting the cultural mix that informs AMBUSH, we see Italian furniture in flowing shapes. Billowing fabric contrasts with the concrete, just as the collection mixes the hard and the soft. Thus, the foundations of the AMBUSH home are laid.” – from Ambush