Jewellery house BVLGARI teams up with London-based Greek fashion designer Mary Katrantzou for “Serpenti Through the Eyes of” series. The collection was inspired Bvlgari‘s 1968 Harlequin Serpenti watch. Katrantzou explores snake’s transformative nature as well as butterflies metamorphosis to create an optimistic message of rebirth, evolution and change. The collection features three new styles: the Serpenti Metamorphosis bag, the Serpenti Metamorphosis Top Handle bag and the Serpenti Metamorphosis Minaudière, plus a selection of silk scarves.
I wanted to first think about what Serpenti meant to me, through my own eyes. Serpenti to me is a symbol of femininity, transformation and rebirth, its symbolic nature dating back to Ancient Roman and Greek mythology. The Serpenti sheds its skin to allow for further growth and this idea of metamorphosis became the inspiration for our collaboration. Everyone experiences their own journey of growth and we all go through some type of metamorphosis through life. It is the reason Serpenti holds so much meaning. – Katrantzou
Supermodel and philanthropist Natalia Vodianova is the star of the campaign lensed by fashion photographer Hugo Comte. In charge of beauty were hair stylist Pierre Saint Sever, makeup artist Cécile Paravina, and manicurist Chloë Desmarchelier. Set design is work of Eleonora Succi.
Once we decided that the theme of the collection will be Metamorphosis, I felt the campaign also needs to be centred around a woman who embodies the notions of femininity, evolution and rebirth. I immediately knew Natalia had to be the face. We both felt it would be wonderful to also partner with her charity, the Naked Heart Foundation to support their cause and communicate with our collaboration about the power of design to be meaningful. Her grace, generosity of spirit and compassion embodied all the values BVLGARI and I stand for. She is a mother, a wife, an entrepreneur and a philanthropist and to me that’s the face of strength. – Katrantzou