Luxury house CHANEL unveiled their Spring Summer 2021 campaign featuring brand’s new ambassador and spokesperson Charlotte Casiraghi lensed by fashion photography duo Inez van Lamsweerde & Vinoodh Matadin. The campaign, captured in the heart of the legendary Principality of Monaco, pays tribute to the seventh art.
The story around Charlotte’s life in Monaco started with the cinematic idea of day for night. Staging the set ups in similar locations both at night and during the day was the starting point for this series in which Charlotte fluctuates between dream and reality. Is she real, we wonder, or is she an apparition wandering in a place she might not fully belong to? Charlotte has a mysterious quality, a push-pull duality that emphasizes our play on the merging of reality and dream – Inez & Vinoodh
“Certain words come to mind when contemplating these silhouettes, like the flashbulbs on a red carpet. Starting with glamour: a long, sleeveless black tweed gilet decorated with bows worn over flowing trousers, a suit in iridescent black tweed with a satin collar and cuffs, a chiffon ensemble embroidered with sequins, a leather jacket and skirt, a black strapless dress in tweed and chiffon. Then sophistication: a long dress in pleated chiffon printed with the letters “CHANEL”, a pink and navy blue dress belted like a cardigan, an ecru dress in cotton tweed emphasised with braid, a long dress in crêpe de Chine printed with small flowers. Finally, joy and colour: a red cashmere embroidered sweater over a pair of capri pants, a striped tweed dress adorned with jewelled buttons.” – from CHANEL
The CHANEL Spring-Summer 2021 Ready-to-Wear collection will be in boutiques from March 2nd.