Discover GAUCHERE Fall Winter 2021.22 collection presented during the ongoing Paris Fashion Week. The video was shot at the Centre Pompidou in Paris, referring on today’s disconnected mood. It was essential for Marie-Christine Statz to give the digital experience a home that is associated with the energy of Paris rather than showing in a space with no relation to the current reality.
The key looks are captured in various areas of the deserted Centre. Models are crossing each other on escalators, terraces and in staircases without seeming to see one another which underlines the locked-in and isolated state of today. Various sounds rising from deep inside the Centre, its functional tubes and pipes on the outside of the building as well as the echo of large empty halls create a tapestry of sound like a steady heartbeat. It dictates the powerful pace and rhythm of the presentation that contrast the detached atmosphere. – from Gauchere.