Discover GIADA Fall Winter 2021.22 Womenswear Collection presented through a collaboration with photographer Paolo Roversi, in the form of a photography exhibition, during the ongoing Milan Fashion Week. The collection celebrates the nurturing power of nature, as well as it’s beauty and aura. Designer Gabriele Colangelo captured the spirit of our time with dualities such as femininity and rigour; nature and sophistication; clarity and sensualism; expression and restraint.
Trees are firmly planted in the ground, yet their branches and foliage rise towards the sky, in search of light and lightness – Creative Director Gabriele Colangelo.
Models Cyrielle Lalande and Julie Hoomans star in lookbook lensed by fashion photographer Paolo Roversi. In charge of styling was Karen Kaiser at The Wall Group, with beauty from hair stylist Odile Gilbert, makeup artist Marie Duhart, and manicurist Typhaine Kersual.
“In GIADA FW21 collection, designer references the corrugated textures of tree bark as if they were organic-looking works of art, translating their elaborate patterns into the precious fabrications which are one of GIADA’s signatures. Their surfaces—the wavy smoothness of sable cashmere; the curly double bouclé wools; the supple cashmere yangir; the crisp cashmere-mohair mix wrapped between layers of dégradé organza; the silkiness of plongé leather—are replicating the crinkled tactility of tree trunks or the graphic clarity of wood grain, nodding at the work of Chicago-based artist Ryan Tippery. His abstract renditions of natural organic textures offset by a flat block-colored elements serve as a canvas for the collection’s evocative palette. A dense shade of persimmon vibrates against the richness of wooden browns, slowly blurring into softer tones of caramel, butter and banana.” – from GIADA
Eight Roversi’s tableaux will be displayed in GIADA’s Via Montenapoleone global flagship at its concept store and GIADA Café, transformed for the occasion into an art gallery; a video of the photographic collaboration’s making-of will also run.