Designer Jonathan Anderson unveiled LOEWE Fall Winter 2021.22 Womenswear Collection, that explores the joy and electricity of fashion-making, inspired by the idea of dressing up as a fearless and daring act. The collection presentation was released globally as newspaper supplement in a selection of different broadsheet publications – Le Figaro and Le Monde in France, El Mundo of Spain, The Times of London, The New York Times, and Japan’s The Asahi Shimbun.
Fashion photographer Fumiko Imano captured the newspaper story starring supermodel Freja Beha Erichsen. In charge of creative direction were Jonathan Anderson and M/M (Paris), with styling from Benjamin Bruno, set design by Sophear Van, and casting direction by Ashley Brokaw. Beauty is work of hair stylist Guido Palau, and makeup artist Pat McGrath.
“Jonathan Anderson has called this ‘A Show In The News’. His evident intention is to reach beyond a fashion focused audience with this supplement, which showcases images of LOEWE’s upcoming styles. And fashion is about a moment in time, inherently connected to a daily newspaper, which serves as a record of the ‘now’. Alongside imagery, the LOEWE newsprint edition contains an extract from a newly published book by the acclaimed novelist Danielle Steel. Its title is ‘The Affair’. Its inclusion here references literary traditions: the serialization of famous works in nineteenth-century newspapers by figures such as Charles Dickens and Alexandre Dumas. Today, Ms Steel is the world’s best-selling living author, with 800 million copies of her 180 books sold.” – from LOEWE
Film maker Koto Bolofo directed fashion film starring models Essoye Mombot, Kayako Higuchi, and Miriam Sánchez, presented earlier today as part of the ongoing Paris Fashion Week.