American luxury jewelry house TIFFANY & CO. enlists Blackpink‘s Rosé as brand’s newest global ambassador, she will make her debut with 2021 Tiffany HardWear digital campaign. ROSÉ’s modern style, strength and confidence, as well as her bold personality, perfectly match the attitude of the brand’s latest collection.
I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me, I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it. – ROSÉ
“Based on a 1971 bracelet from The Tiffany Archive and having debuted in 2017, Tiffany HardWear is inspired by the edge and energy of New York City. The campaign highlights the collection’s gauge links and industrial shapes—bold designs that play with tension, proportion and balance.” – from Tiffany & Co.
The campaign makes its global debut across Tiffany’s channels on Friday, April 23.