Sports brand PUMA enlists pop superstar and the brand’s ambassador Dua Lipa to star in their Mayze sneaker campaign lensed by fashion photographer Mario Sorrenti. In charge of styling was Lorenzo Posocco, with beauty from hair stylist Chris Appleton, makeup artist Samantha Lau, and manicurist Kimmie Kyees.
The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look – Lipa
The Mayze was inspired by brand’s archive as well as with modern PUMA classics. It’s part of PUMA‘s She Moves Us platform, that celebrates the women who have moved culture and sports forward, and inspired countless other women around the world.
“The Mayze is made for those who embrace the spotlight, on stage and off. In the campaign Lipa is captured in a backstage set up in a show-stopping look featuring a layered PUMA T7 track jacket with bikini top and fishnets, and later on the way to an on-stage moment in a vintage PUMA windbreaker over a PUMA dress and zebra tights. Each look speaks to Dua’s styling vision and versatility of the Mayze sneaker.” – from Puma