Iconic fashion house VIVIENNE WESTWOOD and sports brand ASICS launched the exclusive GEL-KAYANO™ 27 DE SNEAKER. Designer Andreas Kronthaler created Asics X Vivienne Westwood Gel-Kayano™ 27 De sneakers, inspired by the technical form of the sneaker, in Westwood‘s recognizable DIY style, using deconstruction, and decoding the sneakers raw construction. The limited model sneakers are available in 2 colour ways – lichen green/ ox brown and white/ lichen rock.
Photographer Daniele Fummo captured the campaign featuring Naomi Weijand, Illyr, and Chester Hayes. In charge of styling was Matthew Josephs, with creative and video direction from Holly Blakey, and set design by Kim Harding. Beauty is work of hair stylist Shiori Takahashi, makeup artist Daniel Sallstrom, and manicurist Cherrie Snow.
“Although not a running shoe, the midsole and outsole of the GEL-KAYANO™ 27 DE keeps the same technologies found in the GEL-KAYANO™ 27, with advanced materials and construction such as GEL™ technology cushioning and DYNAMIC DUOMAX™ technology, which all function together as part of ASICS’ I.G.S™ (Impact Guidance System) . This comprehensive design philosophy of ASICS proprietary technologies meets the biomechanical needs of various sports and provides a fluid ride and efficient and natural performance.” – from Asics