From Cocteau to Coco. Virginie Viard commissioned Dutch photographic duo Inez & Vinoodh to capture Chanel Cruise 2021.22 teaser. The video sees model Lola Nicon moving through Gabrielle Chanel’s legendary apartment at 31 rue Cambon, in Paris, surrounded by the designer’s bestiary and her symbols.
Lola Nicon embodies an irreverent punk heroine, languishing on the famous beige suede sofa in the salon or posing nonchalantly in the baroque décor of the dining room and study. A casual and sophisticated allure, contrasting with the intimate universe of the designer. In several scenes, a hibiscus flower recalls that of Jean Cocteau’s Testament of Orpheus, filmed at the Carrières de Lumières, in the village of Les Baux-de-Provence, the location for the CHANEL Cruise 2021/22 show. – from Chanel.
Images from Jean Cocteau’s film Testament of Orpheus (1960), filmed at the Carrières de Lumières, are shown alongside letters sent by the poet to Gabrielle Chanel, like evidence of their friendship. Two free spirits with their own unique worlds, united notably by a fascination for bestiaries, from the man with a black horse’s head in Testament of Orpheus to the animals in Gabrielle Chanel’s apartment at 31 rue Cambon, in Paris, photographed for the occasion by Inez & Vinoodh. Photos of the Carrières de Lumières and of flowers from Provence, also taken by the Dutch duo, complete the teaser, like an invitation to travel.
The film of the CHANEL Cruise 2021/22 show at the Carrières de Lumières, in the village of Les Baux-de-Provence, will be revealed on Tuesday May 4th at 6pm Paris time on chanel.com.