Sportswear brand PUMA teams up with supermodel, actress and LGBTQIA+ activist Cara Delevingne for a second Pride capsule collection. The Forever Free collection that celebrates Pride Month, was made to inspire others to be free and believe in themselves.
For my second Pride collaboration with PUMA, I wanted to not only celebrate Pride month but also honor the strength of the community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced, I’m incredibly excited for the impact we will be able to make financially with the generous pledge PUMA has made to my foundation – there are loads of many deserving organizations that I’m looking forward to supporting. – Cara Delevingne
“The unisex collection includes apparel like tees, hoodies, a bodysuit, and leggings in addition to accessories like a fanny pack. The footwear includes a Pride inspired take on the classic PUMA Suede as well as a rainbow embellished slide. Bright details bring a sense of joy and celebration to the collection, with ombre, rainbow, and purple accents and ‘Forever Free’ emblazoned across many of the clothing items.” – Puma
PUMA will donate 20% of the proceeds from the sales of this collection to the Cara Delevingne Foundation, a project of the Giving Back Fund, and will be used to support LGBTQIA+ charities around the globe.