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Tuscan Wildflower: Discover Salvatore Ferragamo New Multimedia Project

For Tuscan Wildflower campaign, Ferragamo collaborated with artists Lucas Beaufort, Diego Cabezas, Marina Papi & More

Salvatore Ferragamo
©SALVATORE FERRAGAMO

Luxury house Salvatore Ferragamo presented their new multimedia project Tuscan Wildflowers, that combines different perspectives of a single place – Tuscany, seen through the eyes of people with different cultures and backgrounds. For the project Ferragamo collaborated with 6 visual creatives: French painter and designer Lucas Beaufort, Spanish sculptor Diego Cabezas, Brazilian illustrator and painter Marina Papi, South Korean painter Boree Hur, Italian Art Media Studio, a collective specializing in light installations, and American illustrator Bijou Karman. The collection celebrates Tuscan Wildflowers with floral prints featured on garments and accessories.

Salvatore Ferragamo
©SALVATORE FERRAGAMO

The Ferragamo Studio Bag is reworked in organic cotton with the Wildflowers print in a limited edition run for some world-famous resorts: Capri, Forte dei Marmi, Marbella, Cannes, Miami, Las Vegas, Hawaii and Rio de Janeiro; the shoulder strap on the bag is personalised with the name of the destination.” – from Salvatore Ferragamo

Salvatore Ferragamo
©SALVATORE FERRAGAMO
Salvatore Ferragamo
©SALVATORE FERRAGAMO
Salvatore Ferragamo
©SALVATORE FERRAGAMO
Tuscan Wildflower
©SALVATORE FERRAGAMO
Tuscan Wildflower
©SALVATORE FERRAGAMO
Tuscan Wildflower
©SALVATORE FERRAGAMO
Tuscan Wildflower
©SALVATORE FERRAGAMO
Tuscan Wildflower
©SALVATORE FERRAGAMO
Tuscan Wildflower
©SALVATORE FERRAGAMO
Tuscan Wildflower
©SALVATORE FERRAGAMO

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