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Liu Wen is the Face of GUCCI BELOVED 2021 Collection

Photographer Greg Lin Jiajie and Chinese supermodel Liu Wen team up for Gucci

GUCCI BELOVED
©GUCCI, Photography by Greg Lin Jiajie

Luxury house Gucci enlists Chinese supermodel Liu Wen to star in their latest GUCCI BELOVED 2021 campaign captured by fashion photographer Greg Lin Jiajie. The campaign explores escapism with an imaginary urban adventure featuring Liu Wen, Gucci bags, and animals.

GUCCI BELOVED
©GUCCI, Photography by Greg Lin Jiajie

The signature stable includes Dionysus with its hardware comprising two tiger heads shaped in the form of a spur, an ode to the Greek god who in myth is said to have crossed the river Tigris on a tiger sent to him by Zeus. Then there is Gucci Horsebit 1955, distinguished by a double ring and bar, a motif that encapsulates the House’s equestrian heritage. The GG Marmont line is defined by the Double G, an archive-inspired styling of the initials of the House and finally, Jackie 1961, known for its curved half-moon shape and emblematic piston closure.” – Gucci

GUCCI BELOVED
©GUCCI, Photography by Greg Lin Jiajie
GUCCI BELOVED
©GUCCI, Photography by Greg Lin Jiajie
Liu Wen
©GUCCI, Photography by Greg Lin Jiajie
Liu Wen
©GUCCI, Photography by Greg Lin Jiajie
Liu Wen
©GUCCI, Photography by Greg Lin Jiajie

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