Fashion brand White Mountaineering presented their Spring Summer 2022 Men’s Collection, that mixes outdoor elements with contemporary daily style, on June 26th, during the recently finished Paris Fashion Week. The collection brings relaxed looks for the new normal city life expressing the borderline between the products and the daily life.
“To be lighter, easier to move and more comfortable to fit with lifestyle, White Mountaineering focuses on the world to remove the border between the city and the outdoor life. This collection leads us to consider again about the meaning and reason why we create (or produce) the outfit, by creating the several original textiles. And it is created with the keyword “ain’t no mountain high enough”, including the message that there is no mountain we cannot overcome, through our fashion.” – from White Mountaineering
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