Fashion brand JW ANDERSON and eyewear brand PERSOL team up for the limited edition capsule collection that features two styles, in eight colourways: The 649 by JW Anderson, and Persol 0009 – Dare to be original. The collection fuses Persol‘s rich heritage with JW Anderson‘s spirit and creativity. Fashion photographer Tyler Mitchell captured the campaign featuring models Nyakat Deng, Sherry Shi, Adonai, Mari Eman, Jalen, Thursday, Tyler, and Akdeniz. In charge of styling was Benjamin Bruno, with casting direction from Rachel Chandler and Walter Pearce. Beauty is work of hair stylist Jawara, makeup artist Fara Homidi, and manicurist Dawn Sterling.
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I have always been a fan of Persol, they are a design classic; I wear them all the time. The craftsmanship and quality is amazing. They remind me of mid-century furniture design and their classic design inspired the colour combinations. – Jonathan Anderson, Founder and Creative Director of JW Anderson.
“The 649 by JW Anderson – It’s provocative, yet classic, discordant yet harmonious, and it’s definitely anything but black & white. True to JW Anderson’s resourceful creativity, the one-of-a-kind color effects of this Limited Edition style are created using acetate offcuts from the production chain to give new life to existing matter, while making each frame totally unique. From bold red & blue or iconic amber & blue combinations, to elegant havana & pink or tortoise tones, the contamination of contemporary color and cult style give this original design an unexpected twist.” – from JW Anderson
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The collection will be available on online and in-store from July 17th.
