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Life In Colours: MISSONI Fall Winter 2021.22 Collection

July 28, 2021
in Ad Campaigns, Arthur Gosse, Birgit Kos, Fall Winter 2021.22 Campaigns, Female Models, Male Models, Menswear, Missoni, Womenswear
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MISSONI
©MISSONI, Photography by Sofia Sanchez & Mauro Mongiello

Italian fashion brand Missoni presented their Fall Winter 2021.22 Life In Colours campaign lensed by fashion photographers Sofia Sanchez & Mauro Mongiello. Stars of the campaign are Birgit Kos, Mao Xiaoxing, Arthur K., Mathilde Henning, Hannah Ferguson, Arthur Gosse, and Hoseok Yun. The campaign explores brand’s heritage as wells as it’s dedication to innovation, bringing the harmony and spontaneity. The images capture the urban environment, authenticity, and a little irony. It’s a positive and optimistic campaign that finds beauty in nuances.

MISSONI
©MISSONI, Photography by Sofia Sanchez & Mauro Mongiello

“The city is, in fact, the absolute protagonist within the shots: the apartment buildings, skyscrapers, and skylines are not just simple backdrops, but elements that interact with and speak to the pieces that make up the collection through a continuous play on chromatic references. Additionally, the treatment of the MISSONI logo achieves an ideal integration with the fabrics and surrounding environment.” – from Missoni

MISSONI
©MISSONI, Photography by Sofia Sanchez & Mauro Mongiello
MISSONI
©MISSONI, Photography by Sofia Sanchez & Mauro Mongiello

Italian fashion brand Missoni presented their Fall Winter 2021.22 Life In Colours campaign lensed by fashion photographers Sofia Sanchez & Mauro Mongiello. Stars of the campaign are Birgit Kos, Mao Xiaoxing, Arthur K., Mathilde Henning, Hannah Ferguson, Arthur Gosse, and Hoseok Yun. The campaign explores brand’s heritage as wells as it’s dedication to innovation, bringing the harmony and spontaneity. The images capture the urban environment, authenticity, and a little irony. It’s a positive and optimistic campaign that finds beauty in nuances.

MISSONI
©MISSONI, Photography by Sofia Sanchez & Mauro Mongiello

“The city is, in fact, the absolute protagonist within the shots: the apartment buildings, skyscrapers, and skylines are not just simple backdrops, but elements that interact with and speak to the pieces that make up the collection through a continuous play on chromatic references. Additionally, the treatment of the MISSONI logo achieves an ideal integration with the fabrics and surrounding environment.” – from Missoni

MISSONI
©MISSONI, Photography by Sofia Sanchez & Mauro Mongiello
Tags: ad campaignsFW21lookbooksWomenswear
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