Italian fashion brand Missoni presented their Fall Winter 2021.22 Life In Colours campaign lensed by fashion photographers Sofia Sanchez & Mauro Mongiello. Stars of the campaign are Birgit Kos, Mao Xiaoxing, Arthur K., Mathilde Henning, Hannah Ferguson, Arthur Gosse, and Hoseok Yun. The campaign explores brand’s heritage as wells as it’s dedication to innovation, bringing the harmony and spontaneity. The images capture the urban environment, authenticity, and a little irony. It’s a positive and optimistic campaign that finds beauty in nuances.
“The city is, in fact, the absolute protagonist within the shots: the apartment buildings, skyscrapers, and skylines are not just simple backdrops, but elements that interact with and speak to the pieces that make up the collection through a continuous play on chromatic references. Additionally, the treatment of the MISSONI logo achieves an ideal integration with the fabrics and surrounding environment.” – from Missoni