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Watch AMIRI Fall Winter 2021.22 Backstage Documentary

August 19, 2021
in Ad Campaigns, Amiri, Fall Winter 2021.22 Campaigns, Male Models, Menswear, Videos
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AMIRI
©AMIRI, Photography by Hart Lëshkina

Fashion house AMIRI unveil their Fall Winter 2021.22 campaign that features an exclusive backstage documentary of the brand’s FW21 fashion film directed by Cara Stricker. The video offers look at Mike Amiri’s artistic process as he and his team work to realize their Autumn-Winter 2021 vision. The brand’s CEO and creative director Mike Amiri also talked about his inspiration for the collection, and his personal relationship with Downtown L.A. Fashion photographer Hart Lëshkina captured accompanying images for the campaign.

RELATED: AMIRI FALL WINTER 2021 COLLECTION

“To the 4th Street Bridge – closed to the public for AMIRI to shoot their Autumn-Winter ‘21 runway film. Behind the-scenes, we see the highly ambitious production in action. Featuring model and dancer Alton Mason, and sound-tracked by The Roots, AMIRI’s cast moved in synchronized patterns as the sun rises and sets on DTLA – interweaving their own storylines within collective formations to build a unified poetic narrative informed by free-form jazz and cultural tribes. Guiding the feature is Mike Amiri, orchestrating movements and scenes inspired by the enduring spirit of DTLA’s communities and personalities.” – From Amiri

AMIRI
©AMIRI, Photography by Hart Lëshkina
AMIRI
©AMIRI, Photography by Hart Lëshkina
Tags: ad campaignsFW21menswearVideos
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      • Pre-Fall 2026
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