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Rihanna Taps All-Black Female Biker Gang to Model Savage x Fenty

August 3, 2021
in Ad Campaigns, Fenty, Rihanna, Womenswear
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© SAVAGE X FENTY

Discover the latest Savage X Fenty campaign featuring New Orleans based all-female, all-African American biker gang, Caramel Curves. Made up of mothers, small-business owners and community leaders, Caramel Curves members appear in Savage X Fenty’s first ever all curvy campaign. The ladies model the electric August 2021 drop and VIP Xtras. 

© SAVAGE X FENTY

“The Caramel Curves show the world what being a bad ass boss is all about while bringing sexiness along for the ride.”
– Rihanna

 
© SAVAGE X FENTY

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by badgalriri (@badgalriri)

© SAVAGE X FENTY

So being a biker girl in New Orleans riding with the boys, it was fun—but I knew riding with a group of badass women, with heels on, looking sexy, was gonna kill the streets. It’s good to have somebody that you can call on that genuinely loves you. All because we have one and the same love—that’s for bikes.
– Nakosha “Coco” Smith – Co-Founder

© SAVAGE X FENTY

When the Caramel Curves get together, it’s like a crew of bad bitches riding together. It doesn’t matter what day of the week we get together, but if we’re riding together it’s like eye turning, it’s like horns honking, people waving, it’s great.
– Shanika “Tru” Beatty – Co-Founder

© SAVAGE X FENTY
View Gallery 28 images
© SAVAGE X FENTY

Discover the latest Savage X Fenty campaign featuring New Orleans based all-female, all-African American biker gang, Caramel Curves. Made up of mothers, small-business owners and community leaders, Caramel Curves members appear in Savage X Fenty’s first ever all curvy campaign. The ladies model the electric August 2021 drop and VIP Xtras. 

© SAVAGE X FENTY

“The Caramel Curves show the world what being a bad ass boss is all about while bringing sexiness along for the ride.”
– Rihanna

 
© SAVAGE X FENTY

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

 

A post shared by badgalriri (@badgalriri)

© SAVAGE X FENTY

So being a biker girl in New Orleans riding with the boys, it was fun—but I knew riding with a group of badass women, with heels on, looking sexy, was gonna kill the streets. It’s good to have somebody that you can call on that genuinely loves you. All because we have one and the same love—that’s for bikes.
– Nakosha “Coco” Smith – Co-Founder

© SAVAGE X FENTY

When the Caramel Curves get together, it’s like a crew of bad bitches riding together. It doesn’t matter what day of the week we get together, but if we’re riding together it’s like eye turning, it’s like horns honking, people waving, it’s great.
– Shanika “Tru” Beatty – Co-Founder

© SAVAGE X FENTY
View Gallery 28 images
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