Luggage brand RIMOWA enlists music icons Rihanna and Patti Smith, as well as basketball player LeBron James, and tennis player Roger Federer to star in their latest Never Still campaign. The campaign explores a new era of travel, after two years of stillness. Video features a poem written and narrated by Patti Smith.
Travel is its own book
Images we have captured in film in memory form its leaves
That when turned reveal a story of a life
We long to add new pages
We long to explore
We long for new sights
New noise
Unknown faces
Unentered doors
A pyramid
A towering spiral
An ancient gaze
The muscular history of past civilizations
The face of justice
We long to return
We do not look back
We revisit
Places once trod in a new light
New shadows forming on architecture
On winding streets
We long to cross welcoming bridges
Connecting sea and sky and city
We are ready
To break through barriers
To don our coats
To gather provisions
To reclaim motion
To see with new eyes
The familiar
And the strange
New pages for our story
The unceasing turning of the leaves of life
– Never Still, A poem by Patti Smith
