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Catherine Deneuve Is the Muse of AMI Le Déjà-Vu Bag

The French House joins forces with actress Catherine Deneuve for the launch of Le Déjà-Vu bag

© AMI

A story of elegance and heritage. AMI has joined forces with movie icon Catherine Deneuve for the launch of brand’s new Le Déjà-Vu bag. Embodying the French sophistication and elegance, Deneuve is shot by New York-based photographer Michael Bailey-Gates.

BAGS

Catherine Deneuve has been one of Alexandre Mattiussi favorite actresses since he was a child, so this was a natural choice and a sentimental symbol for him. The bag is symbolically launched for AMI 10-year anniversary celebration. 

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© AMI

Intemporal and elegant, Le Déjà-Vu is a signature bag that captures the distinctive spirit of AMI. Timeless and sophisticated, its design transcends both times and trends, and epitomizes the iconic elegance of the Parisian house’s wardrobe. – from Ami.

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© AMI

The design of the bag is both instinctive and pragmatic. Distinguishing volumes and codes are engaging and easy to interpret: the vertical quilting, the rounded, solid wooden handle, the rectangular clasp all catch the eye accentuating the heritage and practical elegance of the bag.

Made in supple Italian calf leather, the bag is manufactured in the respect of a time-tested artisanal know-how, and is available in black, green, grey and red — four colors characteristic of AMI’s Fall-Winter 21 collection.

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