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‘Burberry Open Spaces’ Blurs the Lines Between Reality and Fantasy

Burberry unveiled its Fall Winter 2021 campaign ‘Burberry Open Spaces’.

© Courtesy of Burberry/Ewen Spencer

Dreams, nature and individuality become one in a journey into the freedom of our imagination. Discover Burberry Fall Winter 2021.22 advertising campaign ‘Burberry Open Spaces’, that challenges convention and explores new perspectives. Inspired by a quote from Thomas Burberry’s book Open Spaces – ‘Inherent in every Burberry garment is freedom’, the campaign offers the freedom to move into new spaces beyond boundaries and expectations.

© Courtesy of Burberry/Ewen Spencer

Freedom allows us to be creative, to dream, to be anything or anyone. Burberry, like me, has had freedom at its heart since the very beginning. This campaign celebrates the fearless spirit of exploration which connects us with one another and the natural world. It’s about pushing boundaries and pursuing endless possibilities – looking to the future and connecting us all.
– Riccardo Tisci, Chief Creative Officer

© Courtesy of Burberry/Ewen Spencer

For the campaign film, Burberry Chief Creative Officer Riccardo Tisci collaborated with Megaforce to bring the story to life. It features four bold individuals who have the power to explore and discover, as they take us on a journey set amongst the natural beauty of the British countryside. 

The still imagery, shot by Ewen Spencer, continues this celebration of the outdoors. The dynamic images feature the individuals in the film, shot from different perspectives surrounded by the allure of nature.

© Courtesy of Burberry/Ewen Spencer

A pioneering spirit has been part of the brand’s heritage from the very beginning. Thomas Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors and explore new spaces and places. This spirit is embodied by a quote from Thomas Burberry that continues to inspire and imbue the brand’s collections today: ‘Inherent in every Burberry garment is freedom’. As the world opens up again, the campaign explores this spirit through a youthful, dreamlike lens. For the campaign film, Riccardo collaborated on the creative and film direction with Megaforce to bring the story to life. It features four bold individuals who have the power to explore and discover, as they take us on a journey set amongst the natural beauty of the British countryside. A spirit of duality – blurring the lines between reality and fantasy. – from Burberry.

© Courtesy of Burberry/Ewen Spencer

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