Luxury house CHANEL enlists K-pop superstar Blackpink‘s Jennie to star in their COCO NEIGE 2021 campaign lensed by fashion photography duo Inez & Vinoodh. The collection fuses elegance and style with sportswear, and brings the brand’s spirit of irreverence, nonchalance, and freedom of movement.
I find it amazing to see how Virginie Viard brought elegance into ski wear. I think Virginie Viard creates for many different women and has a different story to every collection that she makes. – Jennie
“The campaign moves between sport and style with an agile grace. Essential winter sports pieces in technical materials appear from the outset: a jacket embellished with double Cs, trousers printed with the letters of CHANEL, an immaculate ski suit, a long pearl-grey down jacket with a removable hood and a parka with a masculine/feminine spirit. The elegance and codes of the House subtly imbue each one of these photographs, from the two-tone to the camellias, which blossom on a black and white wool cardigan, worn open over a silk brassiere top. The colour palette is lit up with pink, such as this cashmere brassiere top and trousers ensemble or this pink and red wool belted jacket over leggings where hints of pink illuminate the black.” – from Chanel
The Coco Neige 2021/22 collection will be available in boutiques from October 19th 2021.