Luxury house DIOR presented their Cruise 2022 campaign, that celebrates the modern, sportswear spirit of the collection, captured in the heart of an emblematic monument, the Temple of Zeus on the ancient Greek archaeological site of Nemea, by fashion photographer Julia Hetta. With the collection designer Maria Grazia Chiuri pays tribute to the eternal beauty of Greece, its landscapes, and its culture. The campaign was inspired by the brand’s iconic shoot that took place at the Acropolis seventy years ago, and featured haute couture looks designed by Monsieur Dior. For the campaign Dior symbols were reinterpreted with dreaminess and movement, art history, and mythology.
Director Fabien Baron captured the video campaign. Stars of the campaign are Selena Forrest, Steinberg, Maryel Uchida, and Chai Maximus. In charge of styling was Elin Svahn, with set design from Jean-Hughes de Chátillon, and production by North Six. Beauty is work of hair stylist Guido Palau, and makeup artist Peter Philips. Cinematography by Benoit Delhomme.
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