Fashion brand MIMI WADE presented their Spring Summer 2022 MimiWood Collection, that explores the Golden Age of Hollywood, and captures the spirit of Los Angeles. The designer was inspired by her grandmother Pammy, an actress and model during the Golden Age. The collection that merges Americana with modern sportswear, and reinterprets Old Hollywood’s glamor, features upcycled looks, made from faded tees from the last few decades. The emblems and motifs evoke tourists past: an American Express logo meets a gentlemen’s club; a Disneyland sign looms over a cocktail menu. For the season Mimi also reimagines some of her signature pieces, and introduces party dress silhouettes that capture the elegance of the 1980s. Photographer Petra Collins captured the lookbook featuring models True Whitaker, Amber Lucia, and Liana Perlich. In charge of styling was Evanie Frausto.
“A ‘ballet’ dress in fluorescent mohair with feather trim evokes a dancer’s costume, while the twinset is reinvented in a snow white micro-sweater with heart-shaped cutout, delicately embellished with Swarovski crystals and paired with matching mini skirt, thong and cat bonnet. Wade’s mohair bikini has also been updated, now accompanied by fluffy biking shorts, cropped cardigan and pink bunny ears; a descendant of cartoon rabbit My Melody, Playboy playmates and even Harmony Korine’s warped American odyssey Gummo. Collins and Haworth situate the looks in an appropriately cinematic LA fantasy; girls lounge by the pool, wander around a gilded mansion and eat fast food on a private jet, dazzled by the spotlight or just the blinding California sunshine.” – from Mimi Wade