Fashion brand THEORY enlists Academy Award nominee and humanitarian Amanda Seyfried, and ballerina and philanthropist Misty Copeland to star in their Fall Winter 2021.22 In Pursuit of Tomorrow campaign captured by fashion photographer Craig McDean. In charge of styling was George Cortina, with creative direction from Markus Kiersztan and Ben Sandler, art direction by Satoru Saito, and casting direction by Madeleine Kiersztan. Film by video director Jason Evans. The campaign explores progress and commitment to positive change.
It is vital for children to have access to the arts – it awakens their cognitive skills and gives them confidence. It allows them to be creative. Every child should have that opportunity. – Misty Copeland
It’s important for me to be of service to children who don’t have the same privileges that my kids have – Amanda Seyfried