Discover the XULY.Bet Spring Summer 2022 womenswear collection presented during the recently wrapped up Paris Fashion Week. Born in the 90s from the mind of Lamine Kouyaté, the brand is focused on a curated minimalism to glorify the collection while maintaining the cool and casual attitude of the XULY.Bët woman.
The lookbook was photographed by Ismaël Moumin, Visual Art Director at XULY.Bët, while the film “East Side Story” was directed by the brilliant Leïla Sy, and produced by Barbara Blanchard.
With this Spring-Summer 2022 collection, I wanted to be radical, I wanted to come back to the quintessence of XULY.Bët. A quintessence that today has been purified. – Lamine Badian Kouyaté.
The collection is inspired by brand’s collaboration with Puma in 1995, which still has much sense today in 2021. Modernity in mobility was then avant-garde. Today it’s essential. By drawing inspiration from the bright colors of the PUMA collection, Lamine Badian Kouyaté has dared to translate them through opaque fabrics this season.
Upcycling still remains a priority for the designer: all the caleçons and cyclist shorts for example are snippets recovered from the floor that have been randomly reassembled and connected with XULY.Bët’s characteristic red stitching.