Luxury house BALENCIAGA unveiled their Spring Summer 2022 Collection, with a campaign captured by fashion photographer Andrea Artemisio. The campaign includes looks from the brand’s Hacker Project, which reimagines Gucci‘s signature pieces as Balenciaga products; Balenciaga Crocs 2.0, as well as the brand’s Runner Sneaker. For the campaign models are wearing cybernetic face coverings created by artist Hiroto Ikeuchi. An exoskeleton suit designed by Ikeuchi in collaboration with robot manufacturer Skeletonics will be on display at the brand’s reopened Tokyo Flagship in Aoyama. Film-maker Yilmaz Sen captured the campaign video.
“The Spring 22 campaign video, directed by Yilmaz Sen, sees the collection worn in and out of impossibly interconnected rooms, the windows of which allow views of sparkling metropolises, remote settings, natural wonders, and supernatural escapes. The video ends with a slogan that sums up the collection’s themes of authenticity and omnipresence: ‘HERE IS ANYWHERE.’” – from Balenciaga
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