American fashion house FRAME and the legendary Ritz Paris team up to create a limited-edition capsule collection, that fuses casual essentials and luxury. The 22-piece capsule collection features both apparel and accessories, and explores American classics with the spirit of Ritz Paris‘ past and present clientele. The luxurious cashmere sets, as well as denim looks and tees, are all emblazoned with the hotel’s crest and script. Russian supermodel Natasha Poly is the face of the collection.
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When I think of Paris, I think of the Ritz Paris. FRAME’s collections always offer a distinctly enduring European aesthetic and we wanted to create a collection which brings our customer the elevated experience of the Ritz Paris but an off-duty version – Erik Torstensson, Co-Founder and Creative Director of FRAME.
This is the first time in the history of the Ritz Paris that we have collaborated with a fashion brand, FRAME’s expertise of luxury dressing for the everyday felt like the most perfect place for the Ritz Paris to put their stamp on clothing. Camilla Fayed, owner of the Ritz Paris along with her family have been a big fan of FRAME for a long time as we have similar values, so it is very natural that we considered this partnership. – Natalie Bader Messian, Ritz Paris Board Member.
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