This pre-spring, HUGO us going from URL to IRL! Discover HUGO “Reboot the Night” holiday campaign captured by fashion photographer Reto Schmid. Starring a cast of diverse characters portraited by models Matthias El Koulali, Yuuki Tang, Chai Maximus and Ronja Berg, the new campaign celebrates self-expression, connection and collective celebration, and brings this season’s technical, club-inspired creations to life.
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Styling is work of Dogukan Nesanir with art direction from Edward James Lee. In charge of beauty were hair stylist Gregor Makris and makeup artist Susanna Jonas.
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