This pre-spring, HUGO us going from URL to IRL! Discover HUGO “Reboot the Night” holiday campaign captured by fashion photographer Reto Schmid. Starring a cast of diverse characters portraited by models Matthias El Koulali, Yuuki Tang, Chai Maximus and Ronja Berg, the new campaign celebrates self-expression, connection and collective celebration, and brings this season’s technical, club-inspired creations to life.
Styling is work of Dogukan Nesanir with art direction from Edward James Lee. In charge of beauty were hair stylist Gregor Makris and makeup artist Susanna Jonas.
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