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PRADA Holiday 2021: A Midwinter’s Night Dream by Glen Luchford

Julia Garner, Shira Haas, Louis Partridge, and Taylor Russell star in Prada’s Holiday 2021 camapign

PRADA
©PRADA, Photography by Glen Luchford

Luxury house PRADA unveiled their Holiday 2021 collection with a fashion film A Midwinter’s Night Dream starring actors Julia Garner, Shira Haas, Louis Partridge, and Taylor Russell. In charge of video direction and images was fashion photographer Glen Luchford, with creative direction from Ferdinando Verderi. The movie, that fuses fashion and film together, is based on an original story and script by cult screenwriter and director Mary Harron. The campaign’s imagery is made of film stills, presented as bold cinematic panoramas. With the Holiday 2021 Collection, Prada celebrates cinema, fashion, community, and dreaming.

Stories of voyages are constantly told through cinema’s rich history: here, they are brought to life with cutting-edge 21st-century technology. ‘A Midwinter’s Night Dream’ utilises the Volume, a virtual effects tool originally engineered for ‘The Mandalorian’ – an immersive experience composed of a curved cocoon of glowing LED screen.” – from Prada

PRADA
©PRADA, Photography by Glen Luchford
PRADA
©PRADA, Photography by Glen Luchford
PRADA
©PRADA, Photography by Glen Luchford
PRADA
©PRADA, Photography by Glen Luchford
Glen Luchford
©PRADA, Photography by Glen Luchford
Glen Luchford
©PRADA, Photography by Glen Luchford
Glen Luchford
©PRADA, Photography by Glen Luchford

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