Fashion designer Guram Gvasalia presented Vetements Fall Winter 2022.23 menswear and womenswear collection via digital lookbook. Inspired by the new generation of wealth and Bitcoin millionaires, the set design features a 1,000 non-existent $1 million bills.
Inspired by his brother Demna Gvasalia’s SS22 collection for Balenciaga, as well as his Met Gala appearance alongside Kim Kardashian, all the looks feature a mask. You don’t need to be Kim Kardashian to need some privacy in your life. – said the designer. Another nod to Balenciaga’s latest collection is The Simpsons font printed on the inside of a t-shirts.
The truth is that in today’s world dominated by social media and its sometimes toxic environment, you don’t need to be an influencer with 265 million followers to feel like you need some privacy in your life. Luxury is no longer only defined by materials and craftsmanship. Privacy is today’s true luxury, and that’s why it needs to be reflected by luxury fashion houses. – it is said in the collection notes.