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Giuseppe Zanotti Collaborates With Rapper Young Thug

The hip hop legend embodies the transformative style of the COBRAS in a new campaign.

© Giuseppe Zanotti

Italian luxury footwear designer Giuseppe Zanotti has worked American rapper Young Thug to introduce a new icon, snaking to the top of the sneakerverse – the COBRAS sneaker.

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© Giuseppe Zanotti

The Cobras were first introduced during Milan Fashion Week in September. They feature a 3D cobra that wraps around the body of the shoe, its head stealthily sitting atop the toe.

CLICK TO SHOP COBRAS

© Giuseppe Zanotti

I have always loved the symbolism of the snake. It is a powerful and dynamic motif I have explored in many collections, but never before on a sneaker. For the COBRAS, I wanted to infuse an element of street culture and grandeur to snake. I wanted the sneaker to feel larger than life.
– says Giuseppe Zanotti.

© Giuseppe Zanotti

CLICK TO SHOP COBRAS

© Giuseppe Zanotti

For me, Giuseppe is like a chameleon. He’s got the Italian style thing down but knows how to change it up and layer in the unexpected, the street. It’s fire.
– says Young Thug.

© Giuseppe Zanotti

The cobras are available in four tone-on-tone iterations (pink, red, black and white, respectively), the sneaker debuted in a dynamic campaign lensed by photographer Cam Kirk and featuring Atlanta-based rapper, Young Thug. Known for his distinctive, contemporary style, the hip hop legend embodies the transformative style of the COBRAS.

© Giuseppe Zanotti

The COBRAS will be available in US Giuseppe Zanotti boutiques, select luxury retailers and on giuseppezanotti.com starting December 17th, 2021.

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