Italian luxury footwear designer Giuseppe Zanotti has worked American rapper Young Thug to introduce a new icon, snaking to the top of the sneakerverse – the COBRAS sneaker.
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The Cobras were first introduced during Milan Fashion Week in September. They feature a 3D cobra that wraps around the body of the shoe, its head stealthily sitting atop the toe.
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I have always loved the symbolism of the snake. It is a powerful and dynamic motif I have explored in many collections, but never before on a sneaker. For the COBRAS, I wanted to infuse an element of street culture and grandeur to snake. I wanted the sneaker to feel larger than life.
– says Giuseppe Zanotti.
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For me, Giuseppe is like a chameleon. He’s got the Italian style thing down but knows how to change it up and layer in the unexpected, the street. It’s fire.
– says Young Thug.
The cobras are available in four tone-on-tone iterations (pink, red, black and white, respectively), the sneaker debuted in a dynamic campaign lensed by photographer Cam Kirk and featuring Atlanta-based rapper, Young Thug. Known for his distinctive, contemporary style, the hip hop legend embodies the transformative style of the COBRAS.
The COBRAS will be available in US Giuseppe Zanotti boutiques, select luxury retailers and on giuseppezanotti.com starting December 17th, 2021.
