Sportswear brand PUMA and music superstar DUA LIPA team up for FLUTUR – their first Capsule Collection, inspired by the 90’s style, with butterfly as a new logo. The four-piece limited-release capsule collection features both apparel and footwear. It including black and white baby tees, as well as a black oversized hoodie. Dua also reimagined the brand’s Mayze shoes – The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, singer’s signature logo on both the tongue and the insole, and two lace options.
For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me. The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA. – Lipa
Fashion photographer Daniel Sannwald captured the campaign featuring styling from Lorenzo Posocco. In charge of art direction was Chrissie Abbott, with set design from Nicholas Des Jardins, and movement direction by Lola Ramirez. Beauty is work of hair stylist Chris Appleton, makeup artist Samantha Lau, and manicurist Kim Truong. Visual effects by Simon Kounovsky.
It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table. This capsule is just a tease to what’s to come next year, we’ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon. – Maria Jose Valdes, General Manager of PUMA’s Sportstyle Business Unit.
The PUMA x Dua Lipa ‘Flutur’ capsule will be released on December 18th on the brand’s official website.
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