Luxury house VERSACE unveiled their Spring Summer 2022 campaign featuring supermodels and sisters Bella and Gigi Hadid and Donatella Versace herself. In charge of photography were Mert Alas & Marcus Piggott, with creative direction from Ferdinando Verderi, and casting direction by Piergiorgio Del Moro. Styling is work of Jacob K, with beauty from hair stylist Paul Hanlon, and makeup artist Diane Kendal. The campaign celebrates family, the empowering bonds of sisterhood, community, and friendship, and the strength of togetherness. Images were inspired by Richard Avedon’s groundbreaking photography for the brand.
Family is always at the heart of everything I do, which is why I love Bella and Gigi so much. They perfectly exemplify the strength between sisters, and they share that message to our Versace sisterhood worldwide. I want this campaign to be a warm hug to the global Versace family at the start of 2022! – Donatella Versace
