To celebrate the upcoming Chinese Lunar New Year, Bottega Veneta is taking over part of the Great Wall of China from 6 to 12 January 2022. The installation features the Bottega Veneta’s name and logo in its signature green, with a tangerine shade of orange, known as a symbol of luck in Mandarin. The brand has also displayed a festive message ‘????’ (Happy New Year!) on a monumental digital screen.
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Together with this installation, Bottega Veneta has pledged a donation to support the renovation and maintenance of the ‘Shanhai Pass’, the Great Wall of China’s easternmost stronghold, historically known as the ‘First Pass under Heaven’.
The brand has also released a Chinese New Year campaign, which is dominated by the same shade of tangerine featured on installation
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