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Bottega Veneta Is Taking Over The Great Wall of China

Bottega Veneta Celebrates the Year of the Tiger with The Great Wall of China takeover and a Capsule Collection.

© Bottega Veneta

To celebrate the upcoming Chinese Lunar New Year, Bottega Veneta is taking over part of the Great Wall of China from 6 to 12 January 2022. The installation features the Bottega Veneta’s name and logo in its signature green, with a tangerine shade of orange, known as a symbol of luck in Mandarin. The brand has also displayed a festive message ‘新春快乐’ (Happy New Year!) on a monumental digital screen.

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© Bottega Veneta

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© Bottega Veneta

Together with this installation, Bottega Veneta has pledged a donation to support the renovation and maintenance of the ‘Shanhai Pass’, the Great Wall of China’s easternmost stronghold, historically known as the ‘First Pass under Heaven’.

© Bottega Veneta

The brand has also released a Chinese New Year campaign, which is dominated by the same shade of tangerine featured on installation

© Bottega Veneta

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© Bottega Veneta

 

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