Southern California-based global lifestyle brand UGG presented their Spring Summer 2022 ‘Feel ____‘ campaign starring the one and only Cher lensed by fashion photographer Neil Favila. In charge of styling was Marjan Malakpour, with beauty from hair stylist Serena Radaelli, and makeup artist Francesca Tolot. For the campaign directed by Kauai Moliterno and Michael Barth, Oscar, Grammy and Emmy Award-winning legend is wearing the brand’s iconic styles such as the Classic Mini boot and Coquette slipper. The brand’s Feel series promote individuality, and evoke emotion.
Feeling empowered is so important for everyone and celebrating feeling good with UGG has been a wonderful journey for me, life is all about feelings and I think the campaign captures that sentiment. I’ve spent a lifetime of people either hating me or loving me; and I mean, you want to be loved, but finally it’s like ‘f*ck it’ – Cher
“Captured by Los Angeles-based photographer Neil Favila and directed by Kauai Moliterno and Michael Barth in Cher’s own Malibu home, the world-renowned megastar is seen watching some of her favorite movies in her home theatre with her cat Mala, conversating with her mother over the phone, peacefully meditating and fabulously donning beautiful outfits all the while wearing iconic UGG® styles. Throughout the shoot, Cher boldly shares her thoughts on growing up wanting to act, her passion for planet Earth and her wisdom on being unapologetically herself.” – from UGG
