Luxury house JIMMY CHOO enlists top model and socialite Hailey Bieber to star in their Spring 2022 campaign captured on location in Los Angeles by fashion photographer Pierre-Ange Carlotti. In charge of styling was Ilona Hamer, with creative direction from Sandra Choi, art direction by Jo Baldwin, and production by The Production Club. Beauty is work of hair stylist Jen Atkin, and makeup artist Lisa Storey. Film direction by Terence Connors. The collection celebrates the glamorous and daring soul of the brand.
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“Hailey models the new silhouette of the signature VARENNE QUAD shoulder bag, the oversized VARENNE TOTE, the BING in colour pop lime, the ORIEL boot and JC VANITY CASE, the CORA boot and BONNY satin bag and the SATYA floral scarf sandal. The Varenne Quad – A modern yet timeless choice, the VARENNE Quad is Italian-crafted in fine shiny calf leather. Unmistakably Jimmy Choo, our fold over style features an elevated JC bar and a lightweight chain strap. THe Varenne Tote – A versatile accessory, the VARENNE Tote bag is Italian-crafted in fine shiny calf leather and embellished with the signature light gold JC emblem, elegant top handles and additional chain straps. The Bing – Slip on and make a statement with the iconic BING mule presented in neon yellow plexi and a yellow crystal-encrusted strap.” – from Jimmy Choo