Jewelry house MESSIKA enlists reality star and model Kendall Jenner to pose for their Spring Summer 2022 campaign lensed by fashion photographer Chris Colls. The campaign captures the energy, confidence, and attitude of a modern free woman.
I am very happy to have been chosen by Valérie Messika to represent her new campaign. Her jewelry has always reminded me of Paris’ beauty, so dear to my heart! During the shoot, I was able to admire so many beautiful pieces that allowed me to rediscover the Maison’s expertise, which is reflected in every detail. – Kendall Jenner
“The photographs combine the momentum of Kendall Jenner’s figure with the infinity of the landscape. Capturing the immensity of the sea meeting the sky, each image is a manifesto of freedom. Whatever her choice, her attitude reflects her modernity. Between “athleisure” and performance, her outfits have the energy of a woman who is confident in her life and era, whose body and mind are in harmony. Master of her destiny, she represents the alpha woman of today” – from Messika
I wanted to illustrate a subtle alliance between grace and strength, by capturing the portrait of a modern woman with a mysterious and hypnotic aura – Valérie Messika
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