Luxury house VERSACE presented their Spring Summer 2022 Men’s campaign featuring pop superstar Maluma lensed by fashion photography duo Mert Alas and Marcus Piggott. In charge of styling was Jacob K, with creative direction from Ferdinando Verderi, and casting direction by Piergiorgio Del Moro. Beauty is work of hair stylist Paul Hanlon, and makeup artist Diane Kendal. For the campaign, that captures his innate confidence, Maluma poses with his own dog Buda.
When I met Maluma for the first time, immediately I felt his energy and his engaging personality. He is a forward thinker and never scared to challenge himself. He’s the kind of man that makes a difference and makes the world a better place, this makes him the perfect Versace man! I’m so excited to have Maluma in my new Spring Summer campaign. – Donatella Versace
For me, this is a dream come true to be the face of an iconic fashion house like Versace and continuing to represent Colombia globally through music, fashion and much more. Fashion is one of my biggest passions outside of music and being part of Donatella’s vision, and the Versace family, is an honor. Together, we have created memorable moments with custom performance and red carpet looks, magazine covers and the amazing Met Gala 2021 design. With this campaign, we are creating more memories as a fashion family together. One of my greatest highlights for 2022 will be my dog Buda in his first campaign with me – a man’s best friend joins fashion. This is to many more memories with my Versace family. – Maluma
