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MATTEO BERRETTINI is the New Face of BOSS

January 4, 2022
in Capsule Collections, Fashion, Hugo Boss, Menswear, Sportswear
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BOSS
Courtesy of ©BOSS

Fashion house BOSS announced a long-term partnership with tennis star Matteo Berrettini, on and off the court. To launch their collaboration Boss presented a standalone capsule collection, co-created by Berrettini. The BOSS x MATTEO BERRETTINI collection for Summer 2022 includes both activewear and off-court essentials. A percentage of all sales will be donated to Berrettini’s charity that supports underprivileged children in Italy. The newest brand ambassador will also appear in Boss‘ global campaigns starting Spring Summer 2022.

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BOSS
Courtesy of ©BOSS

I have always been a fan of BOSS and it’s an honour to collaborate with such a powerhouse fashion brand – one that is at the top of its game when it comes to style and technical expertise. I’m particularly proud to have the opportunity to give back to the Italian community with each sale from our capsule collection supporting underprivileged children in Italy. I can’t wait to make a positive impact through our partnership – Matteo Berrettini

SHOP BOSS:

BOSS
Courtesy of ©BOSS

Matteo Berrettini is a great personality on and off court and we are more than excited to collaborate with him in the upcoming years. His spirit and attitude, which make him more than just one of the best tennis players in the world are incredibly impressive. Matteo incorporates what a boss stands for today: showing a strong will, making the right decisions and inspiring people all around the world. Therefore, Matteo is not only a role model but also a perfect fit for BOSS – Daniel Grieder, CEO of HUGO BOSS AG.

BOSS
Courtesy of ©BOSS

“Championing sleek style and streamlined silhouettes, a modern polo and innovative shorts with stretch form the foundations for ultimate performance. They are branded with the new brand logo and crisp colors adding signature BOSS touches. A cap, wristband and more sustainable socks complete this dynamic look. Take the collection off-court, for whatever the day holds, with a contemporary T-shirt, and pair it with a new hoodie and casual pants — both with extra stretch — for an easy-going, laid-back look.” – From Boss

The BOSS x MATTEO BERRETTINI will be available online and in selected stores from January 17, 2022.

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