Fashion brand MIU MIU unveiled their Spring Summer 2022 campaign that explores a new classic elegance found in rebellion, captured by fashion photographer Tyrone Lebon. Stars of the campaign are Black Widow‘s actress Ever Anderson, Senegalese actress Mame Bineta Sane, Emmy-nominated English actress Emma Corrin, Squid Game‘s star Lee You-mi, American model and socialite Hailey Bieber, and French model Alix Bouthors. In charge of creative direction was Lina Kutsovskaya at BeGood Studios, with styling from Lotta Volkova, set design by Poppy Bartlett, and casting direction by Ashley Brokaw and Arianna Pradarelli. Beauty is work of hair stylists Gary Gill and Holli Smith, and makeup artists Mel Arter and Yadim Carranza.
“The spontaneous, the instinctive and above all the real inspires the campaign for the Spring/Summer 2022 Miu Miu collection by Miuccia Prada – a series of direct, natural portraits through still and motion image. They encapsulate the spirit of these clothes, the individuals who wear them, and the free spirit of the brand. Shot and directed by Tyrone Lebon, the images are simple – portrayals of young creatives who embody the brand’s rebellious esprit. These raw-edged clothes are situated in backdrops of luxurious formality, draperies of velvet and rich hues.” from Miu Miu