• Latest
PRADA

Discover PRADA Action in the Year of the Tiger Collection

January 7, 2022
Kate Nixon Reflects on a Decade of Kat the Label

Kate Nixon Reflects on a Decade of Kat the Label

July 1, 2025
Dior

Transformation Shapes Dior Autumn Winter 2025.26 Collection

July 1, 2025
Denim Tears Reflects on Identity and Sport in 5th Quarter Drop

Denim Tears Reflects on Identity and Sport in 5th Quarter Drop

July 1, 2025
UNDERCOVER Refines Its Vision for Spring Summer 2026

UNDERCOVER Refines Its Vision for Spring Summer 2026

July 1, 2025
Kolor SS26 Introduces Tailoring with Subtle Distortion

Kolor SS26 Introduces Tailoring with Subtle Distortion

July 1, 2025
TAAKK SS26 Features Embroidery and Textile Transitions

TAAKK SS26 Features Embroidery and Textile Transitions

July 1, 2025
BOY-ISH SS26 by JUUN.J Reframes Youthful Dressing

BOY-ISH SS26 by JUUN.J Reframes Youthful Dressing

July 1, 2025
Together Trailer Arrives with Alison Brie and Dave Franco

Together Trailer Arrives with Alison Brie and Dave Franco

July 1, 2025
Stefanos Tsitsipas

Stefanos Tsitsipas Joins Canali as Global Brand Ambassador

July 1, 2025
PRITRIKE: Ziggy Chen Spring Summer 2026

PRITRIKE: Ziggy Chen Spring Summer 2026

July 1, 2025
AMBUSH Presents “Tribe on the Move” for SS26

AMBUSH Presents “Tribe on the Move” for SS26

July 1, 2025
Meryll Rogge Leads the 2025 ANDAM Award Winners

Meryll Rogge Leads the 2025 ANDAM Award Winners

July 1, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Discover PRADA Action in the Year of the Tiger Collection

January 7, 2022
in Ad Campaigns, Male Models, Menswear, Prada, Womenswear
1
Share on FacebookShare on Twitter
PRADA
©PRADA, Photography by Liu Song

Luxury house PRADA celebrates Lunar New Year with Action in the Year of the Tiger campaign and project dedicated to safeguarding tigers. Actress Chun Xia and actor / singer Li Yifeng team up for the campaign captured by fashion photographer Liu Song. In charge of creative direction was Ferdinando Verderi. The collection features the brand’s logo reimagined with classical Chinese techniques and the tiger’s characteristic attributes. Italian fashion house will make donation to China Green Foundation project “Walking with Tiger and Leopard“.

PRADA
©PRADA, Photography by Liu Song
PRADA
©PRADA, Photography by Liu Song

“‘Action in the Year of the Tiger’ is an invitation to all talented under-30s at art schools from all over the world, to produce their own personal interpretation of the tiger. The artists have free rein to express themselves however they like using the languages of painting, design and sculpture. The students’ works will be judged by a special jury comprising the artists Liu Ye, Lu Yang and Goshka Macuga, and some will be chosen for use in a special project taking place throughout 2022.” – from Prada

PRADA
©PRADA, Photography by Liu Song
PRADA
©PRADA, Photography by Liu Song
PRADA View Gallery 18 images

 

Tags: actressad campaignscelebsmenswearWomenswear
admin

admin

Related Posts

Kate Nixon Reflects on a Decade of Kat the Label
Exclusive

Kate Nixon Reflects on a Decade of Kat the Label

July 1, 2025
Dior
Ad Campaigns

Transformation Shapes Dior Autumn Winter 2025.26 Collection

July 1, 2025
Denim Tears Reflects on Identity and Sport in 5th Quarter Drop
Ad Campaigns

Denim Tears Reflects on Identity and Sport in 5th Quarter Drop

July 1, 2025
UNDERCOVER Refines Its Vision for Spring Summer 2026
Lookbooks

UNDERCOVER Refines Its Vision for Spring Summer 2026

July 1, 2025

Comments 1

  1. creativity_girl says:
    3 years ago

    this is getting tired, cmon bring something new miuccia!

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.