Fashion brand VERSACE JEANS COUTURE presented their Spring Summer 2022 In Full Boom Collection, that reimagines streetwear with clashing floral prints and pop colors. The collection explores the brand’s codes such as golden baroque garlands, optimistic ’90s attitude, and it’s Americana-influenced roots through modern lenses. Fashion photographer Timothy Schaumburg captured the lookbook featuring models Antonia Przedpelski and Betty Schupp. In charge of styling was Allegra Versace, with casting direction from Piergiorgio Del Moro, and production by Squalo Produzioni. Beauty is work of hair stylist Alessandro Squarza, makeup artist Luca Cianciolo, and manicurist Roberta Rodi. The campaign was inspired by the Italian painter Caravaggio’s chiaroscuro lighting technique, and it creates tension between light and dark.
