Fashion designer Yoon Ahn presented AMBUSH® Fall Winter 2022.23 Collection with a show held on February 26th, as a part of the ongoing Milano Fashion Week. For this season, designer mixes her lived experiences with her otherworldly reference points, in order to further define brand’s retro, future, romantic universe. The silhouettes are extended with cartoonish platform shoes and fluffy outsized hats. Designer also moves away from entirely oversized shapes and brings a more boxy looks. Strong and square-shouldered outerwear contrasts with skinny, slightly flared pants (or no pants at all) for women and an overly long straight leg for men. Brand’s signature outerwear like cropped moto jackets and blazers, are updated with shearling erupting from sleeves and collars to give a 70s accent.
As Yoon builds an AMBUSH® Metaverse, she thinks of the exact opposite – the people who wear her clothes and their physical needs. A digital universe needs to be rooted in reality to feel believable, even if you’re building a vessel for celestial travel – here symbolised by a huge sphere in the centre of the runway. – from AMBUSH®
Brand’s designer is known for her jewelry designing skills. For the brand’s FW22.23 Collection, Ahn designed a distinctly cosmic and off-planet pieces. The brand’s origins in jewellery are echoed across the rest of the collection, with chainmail making its debut on dresses and bags, the ‘A’ chain featured on both boots and handbags, and a heart shaped metallic bag.
Both nostalgic and futuristic – anime characters made real, and real people made digital – AMBUSH® continues on its journey into new realms.
Creative Direction : YOON & Gary Horton – @yoon_ambush @wesayhi
Production : Villa Eugenie
Styling : Carlos Nazario – @mr_carlos_nazario
Casting : Rachel Chandler – @rachel_chandler
Make Up : Yadim Carranza – @yad1m
Make Up Sponsor : MAC Cosmetics – @maccosmetics @maccosmeticsitalia
Hair : Cyndia Harvey – @cyndiaharvey
Nails : Dawn Sterling – @nailglam
Sound Design : Matteo Ceccarini – @matteoceccarini
Video & Livestreamin : InDigital – @indigitalimages