Luxury house VERSACE presented their Eyewear Capsule Collection with a campaign starring actor, model, and photographer Cole Sprouse captured in New York by fashion photographer Steven Klein. In charge of styling was Allegra Versace, with creative direction from Al Dente Agency. Beauty is work of hair stylist Didier Malige, makeup artist Aaron de Mey, and manicurist Gina Edwards. The campaign captures Sprouse’s eloquent and expressive masculinity with series of characters delivered with irony, wisdom, and levity: the dreamer, the seducer, and the good audience. For the campaign Sprouse is wearing Medusa Focus, both optical and sunglasses, and Medusa Mesmerize models.
“VE2242 – Medusa Focus: Embodying Versace’s bold, striking aesthetic, these metal navigator sunglasses with adjustable nose pads feature several of the fashion house’s iconic elements including the Greek Key and brand logo at the temples. A small, embossed Medusa on the frame completes the model’s exclusive appeal with a touch of hypnotic magnetism. The color palette is equally magnetic, featuring gunmetal with light gray lenses and a black mirror effect, and gold with dark gray or gray-brown gradient lenses.
VE2243 – Medusa Mesmerize: Glamorous sunglasses with a futuristic look, featuring a wrap- around metal mask frame. The iconic Greek Key above the bridge enhances the charisma of the silhouette, while the legendary Versace logo is engraved on the temples. Clip-on details along the profile of the lenses add a magnetic vibe to a model presented in bold color combinations of gunmetal with gray lenses with a black mirror effect, gold with yellow lenses, or light gray with a silver mirror effect.” – From Versace